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Customer Surveys

Stop emailing forms.
Start having conversations.

Sono calls every customer at the right moment, asks the right things, and brings back honest answers — at a response rate forms can't touch.

Run a survey Hear a real call

Email blast · 2,400 sent

96 replies · 4%
Sono · calling now 1,488 / 2,400 reached
62% response rate · NPS +62
9 Aino M.
7 Mikko V.
10 Sara H.
4 Janne L.
9 Liisa K.
8 Otto R.

The problem

Email surveys hear from
a small slice.

Most service businesses rely on a "rate us" email after every job. The replies you do get are real feedback — but only a small fraction of customers ever respond, and the people who hated their experience are the least likely to type anything at all. You hear from a self-selected slice.

A short phone call brings the rest of the picture into view — but doing that manually for every customer is impossible. Sono makes the call instead, in your name, in the customer's language, around the clock.

5–10%
email survey response
typical industry benchmark
24/7
Sono calls when it suits the customer
not when staff are free
€0.50
per answered call
a fraction of any human channel
0
staff time per call
Sono runs the entire conversation

How it works

From job done to scored feedback

Triggered automatically. Run conversationally. Reported in your dashboard.

Step 01

Job marked complete

Your CRM, work-order or scheduling system signals Sono — webhook, integration, or a daily export. The customer enters the survey queue.

Step 02

Sono calls 24–48h later

Outside dinner hours, in the customer's language, identified clearly as a follow-up call from your business.

Step 03

Conversational interview

2–3 minute call. Sono asks NPS or CSAT, follows up on low scores, and probes naturally — exactly how a great researcher would.

Step 04

Score, transcript, recording

Every call lands as structured data: NPS or CSAT score, full verbatim transcript, audio recording. Pushed to your CRM, BI tool, or webhook of choice.

Survey dashboard · example

Last 30 days · 412 calls completed

Mockup

NPS

+62

+8 vs. previous period

CSAT

4.6/5

on 412 responses

Response rate

68%

vs. 8% by email

Score distribution

0
1
2
3
4
5
6
7
8
9
10
Detractors · 12% Passives · 14% Promoters · 74%

Top promoter themes

Friendly technician42%
On-time arrival31%
Clear pricing18%

Top detractor themes

Late arrival window38%
Poor follow-up22%
Unexpected charge14%

Latest verbatim

"The technician explained exactly what was wrong and gave me three options. I picked the cheapest and it solved the problem. Will definitely call again."

NPS 10 · J. Virtanen · Helsinki

What you get

Sono Surveys
in practice

Reaches every customer

Sono dials your full customer list — not just the small share that opens an email. Same script, every job, every customer.

Honest spoken answers

Voice gets answers that forms never will. Customers say things out loud they would never type — Sono records every word as audio and transcript.

Conversational, not a form

Sono asks NPS or CSAT, follows up on low scores, and probes naturally — adapting to what the customer actually said, like a good interviewer would.

Speaks the customer's language

Finnish, English, Swedish and more — natively, on the same call. Same survey, delivered in whichever language the customer prefers.

Structured data out

Each call ships back a NPS or CSAT score, full transcript, and recording — pushed to your CRM, BI tool, or webhook. You keep the dashboard you already use.

Calls at the right time

Sono runs around the clock at the time of day customers are most likely to pick up — not when the office is open.

99.95%
platform uptime
24/7
calls placed when customers pick up
€0.50
per answered call

Works across industries

Automotive Property Management Home Services Real Estate Finance Logistics Enterprise

FAQ

Frequently asked
questions

Sono opens by introducing itself, naming your business, and asking permission. Most calls last under 3 minutes. If a customer says "not now" or "no thanks", Sono ends politely — and won't call them again about the same job.

Yes. We start from a proven NPS / CSAT template and tailor follow-up probes to your service. You can have different scripts per service line, technician, or branch.

Yes. Calls are made under your existing customer relationship as a service follow-up, recorded with disclosure, and stored in EU data centres. Customers can opt out at any point during the call or via a link in the SMS confirmation that follows.

A trigger from your CRM, work-order or scheduling system telling Sono "this job is done". We can use webhooks, native integrations, or even a daily CSV — whatever you have.

Yes. The NPS or CSAT score, the full verbatim transcript, and the audio recording can be pushed via webhook to your CRM, BI tool, or the customer's record so feedback lives where you already work.

Get started

Hear a survey call,
not a survey email

In a 30-minute demo we'll run a real Sono survey call on your phone — your script, your tone, your reporting.

Book a Demo
Sono demo