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Automotive · Service & dealership

A service line that never says “please hold”.

Sono picks up the calls coming in — and makes the ones going out. Bookings, reminders, test-drive invites, satisfaction surveys — all handled while your advisors stay on the floor.

Incoming right now
Incoming
Winter tires — Golf TDI
Booked Tue 09:00
Incoming
Brake pads quote — V60
Quote sent
Incoming
Engine light — A4
Booked Thu 13:30
Incoming
Service reminder — X3
Booked Fri 10:00
Incoming
Pickup coordination
Transferred
Incoming
Oil change — Focus
Booked Mon 08:30
Incoming
Inspection — Yaris
Booked Wed 14:00
Incoming
Wheel alignment
Quote sent
Incoming
Winter tires — Golf TDI
Booked Tue 09:00
Incoming
Brake pads quote — V60
Quote sent
Incoming
Engine light — A4
Booked Thu 13:30
Incoming
Service reminder — X3
Booked Fri 10:00
Incoming
Pickup coordination
Transferred
Incoming
Oil change — Focus
Booked Mon 08:30
Incoming
Inspection — Yaris
Booked Wed 14:00
Incoming
Wheel alignment
Quote sent
Going out — campaigns & follow-ups
Outbound
Test drive invite — new ID.4
Confirmed Sat 11:00
Outbound
CSAT survey — June service
Rated 5 / 5
Outbound
Service reminder — 30k km
Booked Wed 09:30
Outbound
Feedback call — body shop
Transcribed
Outbound
Test drive invite — XC60 demo
Voicemail · retry
Outbound
Tire seasonal reminder
Booked Fri 15:00
Outbound
CSAT survey — pickup
Rated 4 / 5
Outbound
Lease-end check-in
Callback scheduled
Outbound
Test drive invite — new ID.4
Confirmed Sat 11:00
Outbound
CSAT survey — June service
Rated 5 / 5
Outbound
Service reminder — 30k km
Booked Wed 09:30
Outbound
Feedback call — body shop
Transcribed
Outbound
Test drive invite — XC60 demo
Voicemail · retry
Outbound
Tire seasonal reminder
Booked Fri 15:00
Outbound
CSAT survey — pickup
Rated 4 / 5
Outbound
Lease-end check-in
Callback scheduled

Trusted by automotive service teams

Finland Master Auto Fit Autocare Fixus

Try Sono now

Hear Sono for yourself.
In seconds.

Drop your number and Sono will call you back right now. No form-filling, no scheduling — just a real conversation with the assistant.

Sono is calling you shortly.

Keep your phone close — you'll receive a call from Sono in the next minute or two. Answer it and have a real conversation with the assistant.

The calls you can't answer
are costing you

Every workshop loses bookings to unanswered calls. Here's exactly what's happening.

Mechanics can't answer mid-job

When a technician is under a car, the phone rings out. That caller books with the competitor down the road.

Service advisors tied up with walk-ins

A customer at the desk takes priority — the five callers waiting go to voicemail and rarely call back.

Evenings and weekends go unanswered

Customers research and decide after hours. Without coverage, bookings land at whoever picks up first.

How Sono helps

Sono handles the calls
your team can't

Trained on your services, prices, and policies. No scripts, no menus — natural conversations that get things done.

Service Bookings

Books appointments end-to-end

Sono collects the vehicle registration, service type, and preferred time — confirms directly into your calendar. No call-backs needed.

  • Collects reg number, service type, mileage
  • Checks available slots in your calendar
  • Sends confirmation SMS to the customer
Call #1394 Today, 9:45am
Booked Duration: 2:58
Sono · 0:08
"Good morning! This is Sono. How can I help you today?"
Customer · 0:14
"I need to book an oil change for my BMW 3 Series"
Sono · 0:20
"Could I get the registration number and your preferred date?"
Appointment confirmed — Tue 6 May, 9:00am

Status Calls

Answers "is my car ready?" automatically

Status inquiries are the most repetitive calls in any workshop. Sono checks your system and responds with real information — without interrupting your team.

  • Looks up job status in your workshop system
  • Gives accurate, up-to-date answers
  • No staff transfer needed in most cases
+358 40 555 1234
Answered
Customer · 0:06
"Hi, I'm calling about my car — registration ABC-123"
Sono checked your workshop system…
Sono · 0:14
"Your BMW is ready for pickup. Shall I send the invoice link by SMS?"
SMS sent No transfer needed

After Hours

Captures bookings even when you're closed

Evenings and weekends are peak decision time. Sono captures every request with full details, ready for your team Monday morning.

  • Full booking details captured every time
  • Customer confirmation so they don't call elsewhere
  • Logged and ready for team review
New Booking Request Today, 8:14pm
After hours
Captured details
Winter tyre swap — Toyota RAV4
Preferred: Saturday morning
Reg: OOH-247 · +358 44 xxx xxxx
Confirmation SMS sent to customer
Logged · Ready for review Monday morning

And going out

Sono makes the calls
that grow the business

Test-drive invitations, satisfaction surveys, service reminders — outbound calls that fill the calendar and keep customers coming back, run in your workshop's voice.

2–3×

Conversion vs. the same calls made by a human

100%

Of the calls a human would skip — reminders, surveys, follow-ups — actually get made

−85%

Cost per outbound call vs. a human caller

Test Drive Invitations

Books test drives from your customer list

Hand Sono a segment — lease-end customers, owners of a comparable model, EV-curious buyers — and it makes the calls. Personalised, in your voice, and only the confirmed slots land on the salesperson's calendar.

  • Filters from your CRM by model, lease end, or service history
  • Books directly into your sales calendar
  • Honours opt-outs and quiet-hour rules automatically
Outbound Test drive · ID.4
Today, 11:08am
Sono · 0:04
"Hi Matti — your A4 is hitting four years next month. Would you like to try the new ID.4 this Saturday?"
Customer · 0:18
"Yeah actually, Saturday morning works."
Sono · 0:22
"Saturday 11:00 with Liisa — I'll text you the address."
Confirmed — Sat 11:00 · sales calendar updated

Customer Surveys

Catches problems before reviews do

A few days after every job, Sono calls to ask how it went. Five-out-of-fives roll up into a dashboard. Anything below four routes straight to your service manager — with the transcript — so you fix it before it lands on Google.

  • Calls every customer post-service, not just the ones who'd answer email
  • Escalates anything below 4/5 to a human, same day
  • NPS, CSAT, or whatever rating system you already use
Outbound CSAT · post-service
Yesterday, 3:42pm
Sono · 0:09
"How was the brake job on the V60? Quick one-to-five rating if you've got 20 seconds."
Customer · 0:20
"Five. Picked it up early and the price was exactly what you quoted."
Rating
★★★★★
Tagged
Pricing · Pickup time
Logged to your reviews dashboard

Service Reminders

Brings cars back in for the next service

Mileage thresholds, seasonal tire swaps, inspection deadlines — Sono knows when each car is due and calls when it's time. Customers who'd otherwise drift to a competitor get booked back in, automatically.

  • Triggers on mileage, time, or seasonal rules
  • Books on the call — no callback needed
  • Leaves a usable voicemail if the customer doesn't answer
Outbound Reminder · 30k km service
Today, 9:30am
Sono · 0:06
"Hi Anna — your X3 is approaching 30,000 km. Want to lock in the 30k service this month?"
Customer · 0:21
"Yeah, do you have anything Wednesday morning?"
Sono · 0:26
"Wednesday 9:30 — courtesy car included. Sending the confirmation now."
Booked Wed 09:30 Workshop calendar updated

Setup

Up and running in under an hour

01

Connect

We connect Sono to your website, services, and calendar. You set call forwarding — typically under 10 minutes.

02

Configure

We train Sono on your services, pricing, and policies. We test and fine-tune until it perfectly represents your brand.

03

Go live

Sono starts handling calls. Transcripts, recordings, and booking data visible in your dashboard from day one.

FAQ

Common questions
from workshops

Sono hands off instantly. The call transfers to your team with full context of what was discussed, so the customer never repeats themselves.

Yes. We build integrations into your existing calendar, booking system, and CRM. Confirmed bookings land directly in your workflow — no double entry, no manual follow-up.

Sono is fully multilingual. For Finnish workshops it handles calls in Finnish, Swedish, and English. You configure which languages to support.

Every call is recorded and transcribed. You get a searchable dashboard with full call logs, outcomes, durations, and transcripts.

No. Sono works with your existing number via call forwarding. It only picks up calls you can't answer. Setup takes under 10 minutes.

Get started

See Sono in
your workshop

We'll show you exactly how Sono handles your calls in a 30-minute demo — bookings, status inquiries, and after-hours.

Book a Demo
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