Outbound Calls · the gap nobody fills
Six reasons that call doesn't get made.
Zero of them apply to Sono.
Reps don't make outbound check-in calls. They mean to. They never do. Sono is the layer between your CRM and your ringing phone — running the queue every day, in your voice, with no excuses.
Why the call doesn't happen
Sono just made it.
184 warm calls today · 12 booked · 0 reps interrupted
Sono's outbound calling assistant is an AI voice agent that makes high-volume outbound calls — reminders, confirmations, surveys, and reactivation campaigns — sounding natural, respecting call-time rules, and logging every result to the CRM.
The problem
Your warmest pipeline
isn't being called.
Past customers who'd buy again. Leads that filled a form six months ago. Accounts whose contract is up for renewal. Customers due for a service reminder. These contacts convert several times better than a cold prospect — and they're already sitting in your CRM right now.
But nobody has time to dial 1,000 dormant contacts. So they sit untouched, while reps spend the day on cold dials to strangers. Sono works the warm list at scale and only books a rep's calendar when the lead is genuinely qualified.
What's already in your CRM
Warm pipeline · waiting to be called
Sono works through every segment in days — qualifies the live ones, refreshes the rest.
Try Sono now
Hear Sono for yourself.
In seconds.
Drop your number and Sono will call you back right now. No form-filling, no scheduling — just a real conversation with the assistant.
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Keep your phone close — you'll receive a call from Sono in the next minute or two. Answer it and have a real conversation with the assistant.
How it works
From dormant list to qualified meeting
Pick a segment and an angle. Sono runs the calls. Reps see only the meetings worth taking.
Step 01
Pick a list and an angle
Existing customers due for renewal, leads gone cold, a new product to introduce, an annual service window opening. You define the segment and the message.
Step 02
Sono dials with context
Each call is personalised — Sono knows what they bought, when you last spoke, what they were interested in. The conversation picks up where you left off.
Step 03
Qualifies and refreshes
Live interest? Sono qualifies in conversation — your BANT, MEDDIC or scorecard. Not interested? It captures the reason, updates the CRM, and moves on.
Step 04
Hands off the ones worth taking
Hot leads land on a rep's calendar with full context. Warm ones go into a nurture cadence. Dead ones get marked clean. Reps walk in already briefed.
Your rep's calendar — tomorrow
3 meetings · all qualified by Sono
Marko Lehtinen — Acme Logistics
9:30 · 30 min · Discovery
Budget
€15–25k / yr
Timeline
Q3 rollout
Decision
Marko (CEO)
Aino Salminen — Halo Properties
11:00 · 30 min · Discovery
Budget
Confirmed
Timeline
Within 60 days
Decision
+ ops manager
Niko Heikkinen — Polar Auto
14:30 · 30 min · Discovery
Budget
~€8k / yr
Timeline
Contract ends 30d
Decision
Niko (Owner)
Scope
What Sono works,
and what reaches a rep
Sono replaces the dialling, the qualifying and the list-chasing — not the selling. Here is where the handover happens.
| Sono works it | Reaches a rep |
|---|---|
| The list and the dialling Works the warm segments your reps haven't had time to touch: past customers, dormant CRM contacts, closed-lost leads, lapsed trials. | Hot leads Land on a rep's calendar with full context attached, so the rep walks into the meeting already briefed. |
| Qualification Enforces your BANT, MEDDIC, GPCT or internal scorecard on every call, and only books the leads that clear the bar you set. | Discovery, demos and closing Stay with your reps. Sono takes the parts of the job that don't close deals, and leaves the parts that do. |
| CRM hygiene and compliance Writes back every conversation and disposition, identifies itself as AI, observes do-not-call lists and respects time-of-day rules. | Warm and dead leads Warm ones go into a nurture cadence; dead ones get marked clean — so nobody re-works a list that is already spent. |
Multi-channel campaigns
The call is one step,
not the whole campaign.
Some people answer the phone. Others reply to a message and never pick up. Sono's calling agents run as part of a wider sequence — alongside our own WhatsApp agents, or inside the campaign platform you already use.
Example sequence
A renewal reminder, across two channels
Day 0
WhatsApp first
A Sono WhatsApp agent opens the conversation. Cheap, unintrusive, and many customers answer there and then.
Day 0–2
Replies handled in chat
Anyone who answers is booked, renewed or answered in the chat. They never get a call they didn't need.
Day 3
Sono calls the rest
Only the non-responders get a phone call — and the agent already knows what was said in the chat.
Continuous
One outcome per contact
Result, transcript and next step are written back to your CRM or campaign tool, whichever channel closed it.
Sono WhatsApp agents
The same agent, the same knowledge, a different channel. Start on WhatsApp and escalate to a call, or call first and follow up in chat — the conversation carries over either way, so nobody is asked the same question twice.
Your campaign platform, via API
Already running sequences in HubSpot, Salesforce, Klaviyo, Braze, lemlist or an in-house tool? Trigger a Sono call from any step through the API, and the outcome comes back as a structured result the sequence can branch on.
Webhooks both ways
Your system fires a webhook to queue a call; Sono fires one back the moment it ends — outcome, transcript, recording, promised date, next action. No polling, no CSV round-trips, no exports to reconcile on Monday.
Consent, opt-outs and do-not-call rules are shared across channels: a customer who opts out in a WhatsApp chat is not called an hour later.
What you get
Sono Sales
in practice
Past customers, dormant CRM contacts, closed-lost leads, lapsed trials. Sono works the warm segments your reps haven't had time to touch — and re-engages the ones still alive.
Roll out a new product, an upsell or a renewal nudge to every customer in your book in days, not quarters. Sono runs every call; your reps take only the meetings worth taking.
Annual inspections, contract renewals, recurring service windows. Sono calls each contact at the right moment with the right ask — no spreadsheet, no missed cycle.
Multi-touch cadences, follow-ups, qualification calls. Sono enforces your BANT, MEDDIC or scorecard on every call — and only books the leads that pass onto a rep's calendar.
Every conversation, disposition and "call me back in February" is written back to your CRM. Sono identifies itself, observes do-not-call lists, captures consent and respects time-of-day rules.
Works across industries
FAQ
Frequently asked
questions
No — that's the opposite of what Sono is for. We run targeted outbound on lists you already own: existing customers, past leads, accounts due for renewal, contacts due for a service reminder. We do not run unsolicited cold-call campaigns to strangers or random consumer lists.
Anything warm: existing customers (upsell, cross-sell, renewal), closed-lost leads from the last 6–18 months, dormant trial users, accounts whose contract or service window is opening, leads your team never had time to follow up on. The closer the prior relationship, the better the conversion.
No. Sono replaces the dialling, the qualifying and the list-chasing — the parts of the job that don't close deals. Your reps still run discovery, demos, negotiation and closing — just on a calendar that's full of qualified buyers from your own pipeline.
Yes. BANT, MEDDIC, GPCT, your own internal scorecard — Sono enforces whichever framework you use, and you can change the bar without touching code.
Sono identifies itself as AI on every call, observes do-not-call lists and customer-level opt-outs, captures consent where required, and respects time-of-day rules — out of the box. For B2B customer-base outreach this normally falls under your existing customer-relationship basis; we'll align on the legal basis with you during onboarding.
HubSpot, Salesforce, Pipedrive, Zoho and most modern CRMs out of the box. For anything else we use webhooks or a thin API connector — most go live in a few hours. List uploads (CSV) work too.
Yes. Sono's calling agents are one step in a wider campaign. You can pair them with Sono's own WhatsApp agents — message first, call only the people who don't reply — or trigger calls from an external campaign platform through our API and webhooks. Outcomes flow back as structured results, and opt-outs are shared across every channel.
Get started
Hear Sono call
your own list
In a 30-minute demo, plug in a slice of your CRM — past customers, dormant leads, anything warm — and listen to Sono work it with your qualification criteria.
Book a Demo
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