Founding GTM, Sweden

About the role

We're opening an office in Stockholm — and one of our founders is relocating to Sweden to build it with you. As our founding go-to-market hire, you'll land our first Swedish customers, build the local sales playbook, and lay the foundation for the team that follows. This is a rare zero-to-one opportunity: you'll work shoulder-to-shoulder with a founder on the ground and have real ownership of how Sono grows in the market.

What you'll do

• Own the full sales cycle in Sweden: prospecting, demos, negotiation, and close.
• Land our first reference customers and turn them into a repeatable motion.
• Adapt our messaging, pricing, and playbook to what works locally.
• Be the voice of the Sweden market internally — feeding the product roadmap with what you learn in the field.
• Help hire and ramp the next people on the ground as we scale.

What we're looking for

• 2+ years of B2B sales experience, ideally in SaaS or at an early-stage startup.
• A strong closer who's comfortable owning a number and a full pipeline.
• Native-level Swedish and fluent English.
• Deep familiarity with the Sweden business landscape.
• Self-starter who thrives with ambiguity and little structure.
• Genuine excitement about AI and the problem we're solving.

Nice to have

• Experience selling into Enterprises or large service businesses.
• You've been an early commercial hire or launched a new market before.
• You've been a startup entrepreneur — founded or co-founded your own company, or built something of your own from scratch.
• An existing network in the Sweden Enterprise or service sector.

Why Sono

We're a VC-backed, founder-led team building the best Enterprise Voice AI for complex services. We've all been entrepreneurs before, we play to win, and we use the latest technology in everything we do. You'll get meaningful equity, vast ownership from day one, and the chance to build a market from the ground up.