Founding GTM, Netherlands

About the role

We're opening up the Netherlands market, and we're looking for a founding go-to-market hire to lead the charge. This is a rare zero-to-one opportunity: you'll land our first Netherlands customers, build the local sales playbook, and lay the foundation for the team that follows. You'll work directly with the founders and have real ownership of how Sono grows in your market.

What you'll do

• Own the full sales cycle in Netherlands: prospecting, demos, negotiation, and close.
• Land our first reference customers and turn them into a repeatable motion.
• Adapt our messaging, pricing, and playbook to what works locally.
• Be the voice of the Netherlands market internally — feeding the product roadmap with what you learn in the field.
• Help hire and ramp the next people on the ground as we scale.

What we're looking for

• 2+ years of B2B sales experience, ideally in SaaS or at an early-stage startup.
• A strong closer who's comfortable owning a number and a full pipeline.
• Native-level Dutch and fluent English.
• Deep familiarity with the Netherlands business landscape.
• Self-starter who thrives with ambiguity and little structure.
• Genuine excitement about AI and the problem we're solving.

Nice to have

• Experience selling into Enterprises or large service businesses.
• You've been an early commercial hire or launched a new market before.
• You've been a startup entrepreneur — founded or co-founded your own company, or built something of your own from scratch.
• An existing network in the Netherlands Enterprise or service sector.

Why Sono

We're a VC-backed, founder-led team building the best Enterprise Voice AI for complex services. We've all been entrepreneurs before, we play to win, and we use the latest technology in everything we do. You'll get meaningful equity, vast ownership from day one, and the chance to build a market from the ground up.