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Use Case — Appointments & Bookings

Fill your calendar
without lifting a finger

Sono books appointments for your business directly over the phone — collecting details, checking availability, and confirming the slot — without any staff involvement.

What happens to the bookings
you can't take?

Most businesses lose 20–40% of booking attempts to missed calls, hold times, or clunky online forms. Customers who want to book by phone are your most motivated callers — they've already decided they want your service.

A booking assistant costs €30,000–50,000 per year, works set hours, and handles one call at a time. Sono books unlimited appointments simultaneously, at any hour, at a fraction of the cost.

40%
of booking attempts are lost
to missed calls or no answer — at peak times the gap is even wider
3x
higher conversion than web forms
customers who call have already made the decision
24/7
booking availability
evenings and weekends are when customers most want to book
€0
cost per booking after setup
no commissions, no per-call charges beyond your plan

How it works

From ring to booked in minutes

Every booking handled end-to-end — without a human in the loop.

Step 01

Customer calls your number

Sono answers instantly, in your brand voice. No hold music, no menus. The caller is greeted naturally.

Step 02

Collects booking details

Service type, preferred date and time, customer name and contact — gathered naturally in conversation.

Step 03

Checks your calendar

Confirms availability and offers the best slots in real time — connected live to your booking system.

Step 04

Books and confirms

Updates your calendar and sends the customer an SMS confirmation. Done — without staff involvement.

BOOKING CALL
Today, 7:22pm · In progress
Sono · 0:04
"Good evening, you've reached [Business]. How can I help?"
Customer · 0:11
"I'd like to book an appointment for next week if possible"
Sono · 0:18
"Of course. What service are you looking to book, and do you have a preferred day?"
Customer · 0:28
"A full service — Tuesday or Wednesday would work"
checking availability…
Sono · 0:41
"I have Tuesday at 10am or Wednesday at 2pm available. Which would you prefer?"
Wednesday 2pm selected Calendar updated SMS confirmation sent

What you get

Sono Bookings
in practice

Direct calendar integration

Sono writes confirmed bookings straight to your calendar — no manual data entry, no double-checking.

Works after hours

40% of bookings happen outside office hours. Sono captures every one.

SMS confirmation

Every customer gets an instant booking confirmation by text.

Multi-location support

Configure separate calendars, availability windows, and services for each location.

Automatic reminders

Sono can send reminder messages before the appointment to reduce no-shows.

Seamless handoff

If a customer has a complex request, Sono transfers with full context — they never repeat themselves.

500+
bookings handled per month
per active customer on average
<2 min
average booking call
from answer to confirmation
0
missed bookings
every call answered, every slot filled

Works across industries

FAQ

Frequently asked
questions

Sono connects with most major calendar and booking platforms via API or web integration — including Google Calendar, Microsoft 365, and industry-specific systems. We configure the integration during onboarding.

Sono offers the next available alternatives and, if none are suitable, takes the customer's contact details and flags the request for your team.

Yes. Sono can be configured to collect additional details required for specific service types — vehicle registration numbers, insurance details, appointment prep instructions, and more.

Yes. Sono can be configured to send SMS reminders at a set time before the appointment — reducing no-shows without any manual effort.

Typically under an hour. We connect Sono to your calendar, configure available services and time slots, and test the flow before going live.

Get started

See Sono fill
your calendar

In a 30-minute demo we'll walk through a live booking flow using your actual services and availability.

Book a Demo
Sono demo